Skip to main content

What is Logo Design| How to do logo designing|blog- Raktim Das

What is Logo Design


Intro:

 Logo design is a very important part or marketing and business.  Today every one in the field of business. The logo has become the heart of business. Today the biggest industries are known for their famous logos, such as McDonald, Apple, Samsung etc.

What is logo design?

  • Brand Identity:


 Brand identity is the visual representation of your overall brand. It’s how your brand communicates visually.
And sure, your logo design is part of your brand identity, but there’s more to it than that. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more.
This can then be used when working with others to help communicate your brand visually.



  • Own Logo Design:

Your logo design identifies your business in its simplest form using a logo mark, typographic solution, or combination of both.
That’s all there is to it. Your logo design is the simplest visual representation of your business possible.
From Nike’s tick, to McDonald’s Golden Arches, the best logos are as simple as possible.
  • Logo Design builds trust:

Building trust and recognition with your audience and customers can play a major part in your businesses success.
When you put your logo on something, you’re officially giving it “the seal of approval.” 
By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.
People recognise logos.Build recognition and trust.
Think about Nike’s logo. It appears everywhere, and you know what it is every time.
  • What should a Logo Design be:
Your logo design should be five key things.
  • Memorable:

Your logo design must be memorable. If people can’t remember it, what’s the point in it?
  • Simple:

The simpler the better.
Reduce your logo down until only the heart of the design remains, then ask yourself “does it still represent our business?”
  • Appropriate

You need your logo to be appropriate.
Funeral director? Let’s stay away from Comic Sans and bold colourful typography.
Appropriateness is key. You don’t want to turn off your potential customers.
How to make a logo design
  • Typography:

The typography is the text in your logo design. This will usually be your business name, but you might also opt for a slogan or tagline.

Colour:
Beyond the typography and mark, is colour. Different colours communicate different things.
Let’s take at one example:
The colour blue is used to communicate trust and a sense of “establishment.” Blue is often used in the financial sector for this reason.
Colour is an important element of your logo design. One of our favourite things to do is ensure your logo works in both colour and black and white.
That way, you don’t fall foul of any logo design trends and have something to carry your brand forward into the future!



Hope this article of "What is Logo Design| how to do logo designing-blog." was helpful. 
                                                                Thank you
Labels:

Comments

Post a Comment

Popular posts from this blog

Elephant realistic pencil drawing

Elephant realistic pencil drawing Here I will explain you how you can draw a realistic drawing of elephants very easily. Checkout this video.... First of all lets talk about the materials I have used in this drawing. I have used very basic pencils and erasers. For pencils I have used graphite pencils, such as hb, 2b, 4b, 6b and 10b. I like to use mechanical pencils very much.. So, here also I have used mechanical pencils( 0.5mm) with 2b lead in it, and 0.9mm also. To make it look more realistic you have to erase for fine textures. I have done the same. For erasing I've used kneaded eraser, for fine lines and standard eraser for larger areas. I have used some smooth paper to have a fine texture in it. I have used smooth thik (150gsm) cartreez sheet. Because I feel like I am comfortable with it. And now lets talk about the blending part. For blending I have used cottons ( for larger areas)  and blending stumps ( for smaller areas). *In this type of drawing y
Post a Comment
Read more

All about perspective.Very easy to learn.Step by step...

Hi guys,today I am back with another interesting topic that is about perspective. Perspective is very important topic to learn.It is the most important thing to know about for realism. So let's start...... First of all let me give you a clear scene about " What is perspective?" .....In simple statement, we  see a person who is in front of us bigger than the person who stands far away from me..This is actually called perspective.. OK, let's see if we draw a figure then what will be the proportions. here as you can see , I have given a male figure proportion..  This image actually gives a sense of  perspective.It describes that the size of things get smaller with the increase of distance. Here I am giving some images that will make it easy to learn.    With the help of perspective you can also make 3d paintings,with using point perspective. Now you might be thinking what is point perspective. So here it is,...... There are two points means two axis, th
Post a Comment
Read more

Master B-roll |Everything from scratch

Master B roll everything from scratch. B roll is a technique of videography where we shoot the sub objects along with the main object and create a cinematic looking video. These videos look really attractive but very time consuming to do. Here is an example of b roll that you can watch to get a better idea. If you liked this video then do subscribe the channel. This video was shoot with a normal smartphone. Software used to edit this video is - Wondershare Filmora 9 Hope you like this video.
Post a Comment
Read more