What is Logo Design| How to do logo designing|blog- Raktim Das

What is Logo Design

Intro:

 Logo design is a very important part or marketing and business.  Today every one in the field of business. The logo has become the heart of business. Today the biggest industries are known for their famous logos, such as McDonald, Apple, Samsung etc.

What is logo design?

• Brand Identity:

 Brand identity is the visual representation of your overall brand. It’s how your brand communicates visually.

And sure, your logo design is part of your brand identity, but there’s more to it than that. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more.

This can then be used when working with others to help communicate your brand visually.

• Own Logo Design:

Your logo design identifies your business in its simplest form using a logo mark, typographic solution, or combination of both.

That’s all there is to it. Your logo design is the simplest visual representation of your business possible.

From Nike’s tick, to McDonald’s Golden Arches, the best logos are as simple as possible.

• Logo Design builds trust:

Building trust and recognition with your audience and customers can play a major part in your businesses success.

When you put your logo on something, you’re officially giving it “the seal of approval.” 

By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.

People recognise logos.Build recognition and trust.

Think about Nike’s logo. It appears everywhere, and you know what it is every time.

• What should a Logo Design be:

Your logo design should be five key things.

• Memorable:

Your logo design must be memorable. If people can’t remember it, what’s the point in it?

• Simple:

The simpler the better.

Reduce your logo down until only the heart of the design remains, then ask yourself “does it still represent our business?”

• Appropriate

You need your logo to be appropriate.

Funeral director? Let’s stay away from Comic Sans and bold colourful typography.

Appropriateness is key. You don’t want to turn off your potential customers.

How to make a logo design

• Typography:

The typography is the text in your logo design. This will usually be your business name, but you might also opt for a slogan or tagline.

Colour:

Beyond the typography and mark, is colour. Different colours communicate different things.

Let’s take at one example:

The colour blue is used to communicate trust and a sense of “establishment.” Blue is often used in the financial sector for this reason.

Colour is an important element of your logo design. One of our favourite things to do is ensure your logo works in both colour and black and white.

That way, you don’t fall foul of any logo design trends and have something to carry your brand forward into the future!

Hope this article of "What is Logo Design| how to do logo designing-blog." was helpful. 

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